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What is creativity?

Kai Lovel
Kai Lovel
1 min read

It’s a question I’ve asked myself plenty of times before.

And it came up again this week, during an altMBA prompt,

‘Am I creative?’

When I started to reflect on this more than I have before, it came down to that deeper question, ‘What is creativity?’

I always thought the creative muscle was one only flexed by canvas artists and song writers…

Okay, sure, there were plenty more ‘creatives.’ But it was all an art-form, an expression, a tangible thing.

I was never good at being this definition of ‘creative.’

I would draw silly looking pictures and make silly sounding music. Even now, making a logo or graphic from scratch scares me!

But here’s what I’ve come to realise — this is not creativity (full stop). This is a form. Of art. And it’s true that art isn’t my forte.

But there’s more to the story than that.

I think back to the days where I would construct big, expansive machines with pipes and water hoses in the sandpits of my primary school.

I consider the times I used to write more than I do now, and pull out these words and plots that were compelling.

I think about the time I’ve spent doing radio, podcasts and exploring the very creative medium of audio.

And more recently, I consider the work I am paid to do. Starting with a marketing, product or business problem, and finding a solution.

Creativity comes from the Latin term creō”, “to create, make”. I have made plenty of things in my life, and it’s where I find my greatest joy — making.

Being createive.

But to be creative — how do we do that?

This has become my new, personal definition of creativity.

When I think about creativity in the context of how it plays out in our lives, I think about it like an empty brain.

When our brains are full, it’s hard for us to be creative. We have to allow the boredom, allow the emptiness sometimes before we can be creative.

Well, with this empty brain, you have a choice.

  1. Wait for the world to fill it up for you.
  2. Or, fill it up yourself.

See you soon.