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Longs

For essays, spiels, the full story. Not often.

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My Favourite Australian eCommerce Websites

I'm a big fan of great websites. I've spent a lot of time building websites, and when I come across other sites that do a great job of what they set out to do, it's inspiring. At least for me, a bad website might mean I go somewhere else -

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Content: Value or Authenticity?

We are living in a golden age of content, big and small. And the golden rule in this golden age of content creation seems to be "just add value." This emphasis on value is important. It's how we should think as creators. Using empathy and curiosity to understand what matters

Content: Value or Authenticity?
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Unpacking Unbundling

Have you ever heard of unbundling? It’s where you split something into smaller parts, and in the past few years, more and more startups have been the result of unbundling. It’s really interesting to observe - and even better for coming up with new ideas. In the tech

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Content impact should be less about numbers and more about people.

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An Open Letter to the USB

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A 14-year-old’s day on the TEDxPerth stage

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A 13-year-old’s day at a brand agency