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Longs

For essays, spiels, the full story. Not often.

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I bought something off the side of a bus

(And what that means for digital marketing.) Today I was getting fuel at a busy petrol station. Filling time, I was scanning the surrounding roads for something of interest. A bus drives past, with an advertisement on the side. The purple colour catches me, the clever words intrigue me and

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Content: Value or Authenticity?

We are living in a golden age of content, big and small. And the golden rule in this golden age of content creation seems to be "just add value." This emphasis on value is important. It's how we should think as creators. Using empathy and curiosity to understand what matters

Content: Value or Authenticity?
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Unpacking Unbundling

Have you ever heard of unbundling? It’s where you split something into smaller parts, and in the past few years, more and more startups have been the result of unbundling. It’s really interesting to observe - and even better for coming up with new ideas. In the tech

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Content impact should be less about numbers and more about people.

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An Open Letter to the USB

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A 14-year-old’s day on the TEDxPerth stage

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A 13-year-old’s day at a brand agency