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Longs

For essays, spiels, the full story. Not often.

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I bought something off the side of a bus

(And what that means for digital marketing.) Today I was getting fuel at a busy petrol station. Filling time, I was scanning the surrounding roads for something of interest. A bus drives past, with an advertisement on the side. The purple colour catches me, the clever words intrigue me and

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Content: Value or Authenticity?

We are living in a golden age of content, big and small. And the golden rule in this golden age of content creation seems to be "just add value." This emphasis on value is important. It's how we should think as creators. Using empathy and curiosity to understand what matters

Content: Value or Authenticity?
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Content impact should be less about numbers and more about people.

We often hear about how content marketing can have an impact, especially in the context of business. Metrics and back-links being the usual talking points. But we rarely look at how the content itself can have an impact. First, let’s set some ground rules. Content — the ideas that are

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An Open Letter to the USB

Dear the USB on my office desk, I thought I didn’t fit in. And it’s not even the off-yellow exterior, or the daffy duck-shaped contours, or the unusually low 4 GB of storage size. It’s that, by design, you are meant to anger and annoy every one

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A 14-year-old’s day on the TEDxPerth stage

When I watched those awe-inspiring TED Talks from around the globe, like most of us have done at least once, I never stopped to think what the process is like to have that video made. Not necessarily the editing, or rental cost for the cameras…but more the stories, the

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A 13-year-old’s day at a brand agency

We parked around the corner from their location. Stepping out of our 2004 Toyota Camry, we walked to the meter, spent five minutes working out what button to press, and then payed the laughable parking fee. You know when you shake violently as if it’s a brisk winters morning,