Blog
Split Testing in Real Life: Data-driven career decisions
There is a question I’ve heard many times before. I’ve pondered it with high-school mates, work colleagues, neighbours, and regularly with myself. It’s a question with no correct answer, an unfathomable number of possibilities, and an often-changing response. It’s not something I can answer for you,
Nedd Brockman is undeniable.
Nedd Brockman finished his 3800km run from Perth to Bondi today. $1.6+ million raised for homelessness along the way. He's undeniable. Here's why. The 23-year-old sparkie started running in COVID. Originally from country NSW, he moved to Sydney and was taken back by the homelessness on the streets. He
18 years
Today I turn 18. Of all things, I'm actually reminded of this day two years ago, finally 16 years old, and how excited I was to sign up to Up [https://up.com.au/] Bank. Two years on, still a proud #Upsider... Taking a step back, it's been a considerable
Information Diets
You might need to go on an information diet…let me explain. Just like how the food we eat affects our general health and energy levels each week, the information and content we consume influence our thoughts, mindset, and behaviour. This effect is more significant than ever in the attention
The new kids on the “productivity” block
How a new category of hybrid calendar/task apps might just revolutionise our daily workflow.
My playbook for personal growth
I had a great conversation recently. It was with Scott McKeon [https://www.linkedin.com/in/scottmckeon1/], the founder of a company called Espresso. It was one of our semi-regular catch-ups where we chat about new ideas we're thinking about, trends we're seeing and everything in between. We got onto
How to see your spending $$ on your calendar (and why)
Disclaimer: This post is an in-depth explainer/tutorial. It's technical in nature, and designed to be followed - but the philosophy and reasoning behind it are beneficial whether you build this thing or not. I'd also classify myself as an 'amateur tinkerer' at best, so take everything I say with
5 companies I’m excited to watch in 2022
It's been a fantastic 2021 for some, and a tough year for others. I've enjoyed taking stock of the challenges and opportunities, looking towards the years ahead. As part of that, I've reflected on what companies in particular I'm excited to watch in 2022. Let me know who you're watching.
Two Marketing Strategies
In my mind, there are two types of marketing strategies. Demand Capture * Push marketing. Outbound. Short term. * Focus on capturing people who are solution aware - the 1%. * Run lead ads, to landing pages, with "free" downloads. * Spend 80% on running the ads (media), and 20% on the actual ads
Opinionated Software
Software is made for its users (or at least it should be). And different users will have different use cases, workflows and approaches to how they use your software. It's up to you to decide how much flexibility the user will have. Do you define one simple usage pathway and