TLDR; (too long didn't read):
What do you do? I create product and growth systems to build and scale value offerings in startups, organisations and for clients in many different areas.
Why do you do it? I love tech. I love conceiving and communicating ideas. I love the process. And if I can apply that to good causes and amplify business missions, I’ll keep doing it.
From a young age, I’ve been curious. After school each day, I’d take apart old computers, build robots and even try my hand at radio broadcasting.
I realised pretty quickly that what I was really drawn toward could be accessed behind a computer screen. Every week saw me researching and testing a new online platform or app. I would build websites for the fun of it. Sales funnels for the hell of it. Systems for the challenge of it.
I channelled those passions into my own projects along the way, opportunities for learning, networking and understanding through doing.
I discovered that the challenge of digital strategy systems was a challenge I love taking on. I love understanding the unique stories and perspectives of an unfamiliar business or organisation.
I love thinking digitally. Solving problems with digital solutions. I've grown up online, and this is how I think. This is my passion. Digital is in my DNA.
In 2020, I left high school at the end of year 11 to double down on this work.
Today I work with clients and within organisations to amplify their missions through product strategy & growth marketing. One day I hope to build something great.
For where I'm currently applying this skillset and mindset, see what I'm up to now.
What I Value ❤️
I choose to live & operate off 4 linked ideas that I've formed over time that act as a bit of a guide. I like to mention these because they deeply inform my work.
1. Live Curiously
Firstly, I think it's important to let yourself follow those little sparks of interest we all have.
My many passions and interests have formed through following curiosities and I think it's a wonderful way to not only learn and discover more about your world but also more about yourself. Once you work out what you really want to put your mind to...
2. Show Up
When you want something, you should show up and be there when it counts. You should take the risks and make the sacrifices if it’s truly something you really want. Here’s an example. Just make sure it’s in balance...
I almost think of this as counterbalance. Going back and forward between priorities and commitments. Some days it’s 40/60, others 70/30.
Just like a good investment, you shouldn’t focus on day to day ups and downs, but instead upward trends over time. Make sure your trend over time is balance. And of course, throughout all...
4. Be Kind
You are given a choice to think, act & speak kindly, no matter the audience, no matter the topic, no matter the environment.
I'm not perfect, I sometimes don't get it right - and that's being human - but I think aiming to be a good human and choosing kindness no matter what you receive is a good way to live.
What I've started 🏁
A list of the other various weekend sprints, month long projects or ongoing businesses I've started.
- The Tech Thread Co (2016); My first business, a nerd/tech-themed clothing brand, with little product sold...but a whole lot learnt.
- Millennial Studios (2017-2019); A platform for some of my earlier online content projects (podcasts, blogs) and more ambitiously, a media incubator empowering other young people to create impactful content.
- Student Tutors United (2018-2019); Co-founded a peer-to-peer tutoring agency with a friend, becoming Australia's first agency specifically for high-school age tutors, with vetted, trained and empowered young tutors around Perth.
- Australian Bushfire Donation Info Hub (2019-2020); A website that was a quick response to a devastating fire season here in Australia, a central place for up-to-date info on where you could donate and who needed help during the recent bushfire season.
- Perth for Perth (2020); A website that was a quick response to the COVID-19 pandemic, an initiative to support local businesses in Perth, Australia who were reduced to only being able to serve takeaway/delivery.
Some interesting stats: Along the way I've bought 8 website domains , I've attended 3 different schools, presented 1 TED talk and currently own 4 Apple devices ( fanboy).
Where I've Appeared 🗣
I've been very humbled by and fortunate to have received some coverage of my work over time. This is a running record for myself.
Perth Entrepreneurs Podcast - PEP Talk (November 2020)
Featured in a podcast by Neil Gibb, where he speaks with Perth Entrepreneurs to find out the successes, failures, challenges and lessons on the road to success. LISTEN
Bending the Future Podcast (August 2020)
Featured in a new podcast by youth startup, Future Anything, it's for all of the young innovators, inventors and change-makers dreaming up a different future; one idea at a time. LISTEN
Ed! Magazine Liftout (June 2020)
Featured in The West Australian's Ed! Magazine, a liftout for young people, in a segment that highlights young people to watch here in WA.
The Happydemic Podcast (April 2020)
Interviewed about my Perth for Perth project on a podcast showcasing how young people are not just surviving but thriving in a Coronavirus world. LISTEN
The Record Magazine (December 2019)
Featured in the monthly magazine distributed to the WA schools, hospitals, universities in the Archdiocese of Perth. READ
The West Australian (January 2019)
Featured in the "WA Rising Stars" feature, highlighting 50 of the State's most talented young people over the course of a month. READ
TEDxPERTH (November 2018)
I was fortunate enough to be able to deliver a TEDx talk. WATCH
Perth Now/Community News group (June 2017)
Profiled after the launch of my first enterprise, The Tech Thread Co. READ
Who I've Engaged With 👏🏼
A running list of all the organisations, companies, projects, initiatives, events - things - I have worked for, collaborated with, participated in, been a member of, interned at or contributed to.
- Curtin University
- UWA Public Policy Institute
- Notre Dame Student Association
- Centre for Social Impact
- Fairbridge Festival
- Youth Leadership Academy
- AUS School of Entrepreneurship
- School of the New York Times
- The LEAP Foundation
- altMBA / Akimbo Workshops
- Learning Creates Australia
- Draw History
- Ammo Marketing
- Up Bank
- Department of Education WA
- YMCA WA
- Future Amp
- Future Anything
- Skills of the Modern Age
- Catapult Cards
- KCR FM
- Hit 929
- ABC Radio Perth
- Sticky Pronk
- Man Up WA
- Santa Maria College
- Willetton SHS
- SEDA College
- John Curtin College of the Arts
- Mazenod College
Visual thinker? See the journey in pictures.
Wanna chat? Get in touch with me
And for a great summary of my philosophy on life, read this Tweet.