Over the past few months, three advertisements have really stood out of me. They show a deep understanding of Aussies, and make you feel something.
It might be a sense of pride, feeling patriotic, more connected to your fellow Australians - and maybe feeling closer to the brand, too.
Of course, this is my take - they have convinced and moved me personally, and this is just my own reflection.
Sign up for free to access the entire library & get updated on my future work.