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3 great ads

Kai Lovel
Kai Lovel
1 min read

Over the past few months, three advertisements have really stood out of me. They show a deep understanding of Aussies, and make you feel something.

It might be a sense of pride, feeling patriotic, more connected to your fellow Australians - and maybe feeling closer to the brand, too.

Of course, this is my take - they have convinced and moved me personally, and this is just my own reflection.


QANTAS "Fly Away" Campaign (Agency: Brand+Story)


Google "Helping you help them" AFL Campaign (Agency: 72andSunny)


McDonald's "Coffee Fit for an Aussie" Campaign (Agency: DDB Sydney)