Hey! I'm Kai 👋🏼
I build and grow digital products. I also enjoy not-for-profit advisory, public speaking and writing.
This is my online home. Expect short thoughts, essays and work/life updates here.
Thanks for stopping by.
Let's say you're building a project management software. Your competitors can be grouped into "the solutions that fill the same buyer need you do in a similar way" (i.e. another project management software) Potential substitutes can be defined as "the solutions that fill the same buyer need you do,
Over the past few months, three advertisements have really stood out of me. They show a deep understanding of Aussies, and make you feel something. It might be a sense of pride, feeling patriotic, more connected to your fellow Australians - and maybe feeling closer to the brand, too. Of
(And what that means for digital marketing.) Today I was getting fuel at a busy petrol station. Filling time, I was scanning the surrounding roads for something of interest. A bus drives past, with an advertisement on the side. The purple colour catches me, the clever words intrigue me and
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