Hey! I'm Kai 👋🏼
I love building and growing digital products. I also enjoy not-for-profit advisory, public speaking and writing. I'm driven by curiosity.
This is my online home. Expect short thoughts, essays and work/life updates here.
You can see what I'm working on now. Or check out what I'm learning. See what tools I use. For the full story, there's more about me. And you can get in touch here.
Thanks for stopping by.
Two Marketing Strategies
In my mind, there are two types of marketing strategies. Demand CapturePush marketing. Outbound. Short term.Focus on capturing people who are solution aware - the 1%.Run lead ads, to landing pages, with "free" downloads.Spend 80% on running the ads (media), and 20% on the actual ads (creative)
Opinionated Software
Software is made for its users (or at least it should be). And different users will have different use cases, workflows and approaches to how they use your software. It's up to you to decide how much flexibility the user will have. Do you define one simple usage pathway and
The real competition
Let's say you're building a project management software. Your competitors can be grouped into "the solutions that fill the same buyer need you do in a similar way" (i.e. another project management software) Potential substitutes can be defined as "the solutions that fill the same buyer need you do,
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